Forget Netflix! Ready, Set, Grow will be your next favorite binge if you’re looking for tips to personalize your marketing, build your customer relationships and automate your online sales.
This new video series from Klaviyo takes you behind the scenes and explores key marketing strategies ecommerce pros use to create revenue-generating customer experiences. Each week, you meet a new brand and learn specific ways they drive sales through segmented, relevant and timely marketing messages. Catch up with the series here.
We’ve unpacked the first few episodes, which offer you a handful of new ways to accelerate sales through personalized marketing. Increased revenue and stronger relationships await. Ready, set, grow.
1. Forecast future sales with a coming soon page
On the first episode of Ready, Set, Grow, viewers meet Rareform—a company that turns vinyl billboards into custom bags. Since each bag is one-of-a-kind, their website features a Coming Soon page where users can opt in to receive updates about new designs and future releases. This experience not only keeps shoppers engaged, but it also enables Rareform to forecast product popularity based on how many people sign up for each list. As a result, their team can measure demand and price each item accordingly—all while showing customers value. If you’re debuting a new collection or want to gauge interest in upcoming goods, consider adding a Coming Soon page to your website.
2. Recover more revenue with back in stock emails
Have you ever gone to buy a shirt only to find the store was out of your size? With back in stock emails, you can notify customers the moment when certain products are available again. Not only do back in stock emails help you recover sales, they also show shoppers that you’ll do whatever it takes to fulfill their orders. And if you’re a brand that sells out within 24 hours of new product launches like Frankies Bikinis, back in stock emails are a must-have. Fans of the designer swimwear brand rush to open these emails, helping Frankies Bikinis recover revenue and introduce a second wave of excitement. Do your items sell out frequently? Leverage Back in Stock emails to establish goodwill, deepen trust and create purchase urgency.
3. Offer a free sample to turn browsers into buyers
Selling furniture online isn’t always easy—especially when people can’t touch and feel the sofa they’re going to collapse into every day. That’s why Apt2B delivers free fabric swatches to interested browsers. But that’s not all—they also send relevant, timely communications designed to make engagers feel even more comfortable buying from them. Soon after someone receives their swatch, they get an email featuring a video clip of Apt2B’s factory tour. Having their furniture made locally is a huge selling point for the company. And any content showcasing the people behind a brand warms shoppers up for larger purchases. Pair this follow-up email with a reminder or discount offer, and you’ll find similar success with your own free sample program.
4. Extend your brand’s reach through brand ambassadors
If you’re a mission-driven company concerned with raising community awareness, follow in this next brand’s sandy footprints. Based in San Diego, Sand Cloud spreads the word about ocean conservation through its brand ambassador program. Once someone applies to champion the cause, they enter an automated email flow made up of seven different messages—each personalized to that person’s behavior. Through this email experience, brand ambassadors learn about Sand Cloud’s mission, reward points system and, of course, discounts on beach gear. Obsessed with sustainability and giving back? Start your own brand ambassador program and automate exclusive offers to your most loyal contributors.
5. Survey customers to customize their marketing experience
Performance apparel company HYLETE takes personalization to the next level by sending quarterly surveys to everyone in their community. Knowing someone’s age, gender, product preference, workout schedule and fitness routine helps the brand tailor their marketing experience and send more relevant content—content that people actually care about. But when you have a community of over 200,000 people—all with different preferences—how do you scale your marketing communications? HYLETE segments their email automation to four main buying personas: Everyday Athletes, Military and First Responders, Certified Trainers and Investors. Adopting a personalized approach has led the direct to consumer brand to major growth. Learn how you can personalize your email journey and each customer touchpoint by watching HYLETE’s story.
Personalization should be the cornerstone of any brand’s marketing strategy. Klaviyo helps high-growth brands drive more sales with super-targeted segmentation, and highly relevant email and advertising experiences. That’s why over 15,000 innovative ecommerce brands like Bonobos, Brooklinen, Taft and Chubbies power their marketing through Klaviyo. To see more stories from some of the fastest-growing ecommerce brands, tune into Ready, Set, Grow each week. Ready to grow, yourself? Learn more about Klaviyo.
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, Khareem Sudlow
