Menlo Park-based Hatch Baby has prided itself on introducing “smart” nursery devices — including Grow, a changing pad with a built-in scale and Rest, a device doubling as a sound machine and night light.
Now, the company is introducing an updated version of Rest with Rest+ as part of an effort to help further establish Hatch Baby in the family sleep space.
The Rest+ device will still have the sound machine, night light and a “time to rise” feature found in the original. But, with feedback from many customers and Amazon reviews, Hatch Baby has now included the addition of an audio monitor and a clock.
The audio monitor is essential for letting parents check in on baby while they sleep without going into the room and potentially waking the baby up.
The clock is also a fantastic addition, in my opinion, especially for those with toddlers who can read numbers. These little people are big enough to get out of their beds but not mature enough to know moms and dads need to sleep at 4 a.m. Often advice passed from parent to parent is to put a clock in the baby room and tell kids not to come out until it shows a certain number.
It also helps establish healthy sleep habits in little ones. Most toddlers (ages one to 3) need about 12 to 14 hours of sleep in a day, spread out between nighttime and naps, according to the National Sleep Foundation. However, as any parent knows, the older a baby gets, the harder it is to get them to want to go to bed.
Rest+ features include:
- Audio monitor: Parents can now check in on their child in their room without the risk of disrupting their little one’s sleep right from their phone — no extra gadgets necessary.
- Sound machine: Parents can choose from a range of sound options, from white noise to soft lullabies. They can simply crank up the volume remotely when the dog barks or the neighbors throw a party.
- Night light: This feature, which stays cool to the touch, provides soft and soothing
lighting for midnight feeding sessions or bright and reassuring light when the dark feels scary for older kids. Parents and kids can choose from a rainbow of colors to make it their own, but the optional patented toddler-lock setting makes sure that parents are the only ones in control when needed. - Time-to-Rise: Green means go! This feature enables parents to teach toddlers and
preschoolers to stay in bed until it’s time to rise once the light changes color (and enjoy those extra minutes of sleep). - Clock: Rest+ features an easy-to-read clock so that parents can stay on track with their busy schedules and can help teach children to read numbers.
Any one of these features could cost parents a good amount of dough when purchased separately. A Phillips Avent audio monitor runs just under $100 on Amazon, for example. However, Rest+ is just $80 (slightly more than the original $60 price tag for the Rest device), for all five features.
Something else that may make the Rest+ attractive to parents — it is WiFi-enabled and portable so you can take it with you when you travel.
Whipping a sound machine, nightlight, audio monitor and clock all into one portable, WiFi-enabled device can also save precious space in the nursery and makes this a must-have item for many parents hoping for just a little bit more sleep.
Hatch Baby co-founder Ann Crady Weiss tells TechCrunch the Rest+ will only be available on the Hatch Baby site and is part of a plan to launch a full line of products aimed at getting parents — and their children — more precious sleep. Though she wouldn’t say what the company was working on next, she did mention we’d hear something about it in the coming months. So stay tuned!
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Sarah Buhr, Khareem Sudlow
