Former Tata Communications’ director joins SIMO Corporation as CEO of IoT & B2B Business Unit - The Entrepreneurial Way with A.I.

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Thursday, August 1, 2019

Former Tata Communications’ director joins SIMO Corporation as CEO of IoT & B2B Business Unit

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SIMO Corporation, the parent company behind Skyroam, a portable Wi-Fi device brand, announces the establishment of a new IoT & B2B business unit, with Ludovic Lassauce, former head of mobile and Internet of Things in the Asia-Pacific region for Tata Communications, appointed as CEO.

Following SIMO Corporation’s strategy to become the reference open connectivity platform (PaaS) for IoT devices, the new business unit will enable any 3rd party devices with its virtual eSIM technology that is already serving over 10 million Skyroam Wi-Fi users globally.

Since the beginning of IoT, the industry has ushered in waves of new innovative companies, from startups to larger enterprises such as Amazon, Google or Microsoft. However, the growth of IoT remained slow due to the fragmentation of different complex layers of services to be integrated together including hardware, software to cloud, and global connectivity. According to Ericsson Mobile Trend Report, by 2025 the number of Internet of Things connections will reach 13.8 billion, and all these new devices will increase the need to be always connected to a myriad of Internet content and applications.

With the rapid development of Mobile Internet, consumers have become savvy when choosing their favourite smart devices. The more informed buying habits of consumers has led smart device companies to compete fiercely to widen their distribution channels. These smart devices must have always-on connectivity in order to be “smart” and to relay information from sensor to cloud based applications. This market competition has led to the establishment of several players such as XiaoMi, Huawei, Tesla, Amazon Echo, GoPro, or DJI.

They compete not only in cost-effectiveness and quality, but also in the best user experience and application eco-system. Other than smartphones, most smart devices such as smart watches or smart mirrors used to rely on local Wi-Fi or Bluetooth for connectivity, but with the growing appetite for more always-on services and better experiences, those connectivity options are no longer sufficient.

Recently, Apple‘s new iWatch launched with its own eSIM, allowing users to have one-click video calls without the need to rely on Bluetooth from a nearby phone, greatly improving the user experience, and making consumers always accessible. This sets the trend for the second generation of smart devices where having their own independent, always-on global connection is a must.

SIMO Corporation’s revolutionary virtual eSIM technology has been developed and used for over 10 years and has many worldwide patent, with a total of more than 100 million users relying on its global connectivity service platform. The virtual eSIM service eliminates the barrier for OEMs to integrate connectivity into their devices by removing any physical SIM card.

Through a software SDK deployed into the main processor’s secured element, the device can obtain the fastest 4G network nearby based on device location, greatly reducing the total cost of any device OEM while leveraging the main processor’s greater computing resources to improve overall connectivity, without compromising security.

Ludovic Lassauce, CEO of SIMO Corporation’s IoT & B2B division, said: “I am glad to join SIMO Corporation to offer the best services to these OEMs [...]

The post Former Tata Communications’ director joins SIMO Corporation as CEO of IoT & B2B Business Unit appeared first on IoT Now - How to run an IoT enabled business.



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Anasia D'mello, Khareem Sudlow