As retail marketers you want any content you produce to reach as many customers as possible; you also
want to be showcasing the brand identity via the creative editorial pieces you send out or have on your site. While this may look amazing in their inbox, it’s important to ask - is your content offering helpful to customers? Taylor, Marketing Director of Tortuga noticed a trend within content marketing that is halting retailers from making impactful content. We've taken her 3 key actions, as shared during her keynote, on how to create content that matters.
“Every piece of content you put out should be a tool to help” - Taylor Coil, Marketing Director at Tortuga
Ecommerce
via https://www.aiupnow.com
AlegrÃa, Khareem Sudlow
