Q: Are Hubspot and Salesforce competitors?
Barely.
Yes, on the surface, Hubspot competes with Salesforce. It’s 4 core products also 4 core product for Salesforce: Sales, Marketing, Support, and Service.
These are also 3 out of 4 of Salesforce’s big “Clouds”:
But … Salesforce has become very enterprise. Yes, it has SMB customers. but its focus is on $1m+ customers to get to $100b in ARR:
More here: How to Build a $100 Billion SaaS Company | SaaStr
And Hubspot is very SMB. It’s average revenue per customer is ~$10,000. HubSpot Reports Q4 and Full Year 2018 Results
So while yes they do compete in part, and their basic functionalities are in many ways similar … in reality, they don’t overlap that much.
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Jason Lemkin, Khareem Sudlow
