#1882 How an Amazon book flipper turned software founder

Today’s guest is a Mixergy listener who I invited to share his story. Caleb Roth is someone who might not think of himself as an entrepreneur—in fact, he went pretty high up the corporate ladder at Johnson & Johnson. But all along he was doing things on the side. Finally, he took the risk of going all-in on his side project and we’ll find out what happened in this interview. Caleb Roth is the founder of eFLIP Software and ScoutIQ. eFLIP helps Amazon booksellers scale their businesses in the U.S. and abroad.

Caleb Roth is the founder of eFLIP Software and ScoutIQ. eFLIP helps Amazon booksellers scale their businesses in the U.S. and abroad.

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