Kristi Soomer is the founder and CEO of Encircled.co, an ethical fashion brand designed to help women travel lighter. Today she joins the show to talk about the concept of a B-corporation, which is something I have been wanting to learn more about for a while. Listen in as she shares what it’s like to own a B-corporation, what that actually means for the business, and more.
You’ll learn:
- What a B-Corporation is and why Kristi decided to start one
- How owning a B-Corp changes the way you run your business
- Whether targeting minimalists is a problematic business model
(With your host Andrew Youderian of eCommerceFuel.com and Kristi Soomer of Encircled.co)
What Was Mentioned
- Kristi Soomer: Website | LinkedIn | Twitter
- Encircled: Where it’s made
- Encircled: The Men’s Nomadic V-Neck
- Encircled: The Dressy Sweatpant
- Klaviyo
- Liquid Web
- eCommerceFuel Job Boards
- eCommerceFuel Forum
Pexels: Kai
The post Building a Purpose-Driven Business with a B-Corporation appeared first on eCommerceFuel.
January 10, 2020 at 06:06AM
via https://www.aiupnow.com
Andrew Youderian, Khareem Sudlow
