French startup Hivency has raised €4 million from Alliance Entreprendre, Pauline Duval, CEO of the Duval group and business angels. It will use these new funds to expand its team and become the leader in micro influencer and customer advocacy marketing technology.
Hivency, founded in 2016, helps companies find the most relevant influencer profiles to boost the reach and sentiment of their brand, as well as manage any collaborations with said influencers, optimise micro influencer marketing and handle customer advocate programmes. On the other side of the equation, influencers can also contact brands to discuss promotion on social networks.
Trusted by over 1000 brands, the platform boasts a community of 80,000 micro influencers, and 200,000 nano influencers in 137 countries. It already had major clients, such as L’Oréal, Sephora, TF1, and Yves Rocher.
In 2020, Hivency aims to go further and work on improving the entire customer journey, by focusing on consumer opinions and customer testimonials (or “social proof”). The young Parisian startup therefore aims to become an automated tool for managing communities: customers, brand ambassadors, and influencers. Already present in France, Germany and Spain, and currently employing 60 people, it will also increase its workforce to 100 employees.
“We are pursuing our path beyond influencer marketing with conviction, as we have fulfilled up until now. This is the direction of our product development, which we will accelerate thanks to these new funds,” adds Dorian Ciavarella (quote translated from French).
via https://www.AiUpNow.com/ by contact@bcurdy.com, Khareem Sudlow
