40% of UK consumers use AR and VR on phones to view products pre-purchase – opening up new marketing options, says DMA

Two-fifths of Brits have used augmented (39%) or virtual (38%) reality to test or view a product they’re considering – but they are doing in on mobiles, as access to and ownership of VR headsets is declining year-on-year from 12% in 2018 to 9% last year.

by: Paul Skeldon via https://www.AiUpNow.com/