Technology experts are increasingly working together to solve customer problems, Here Rob Lamb, client principal and CTO Officer at Dell Technologies, explores the benefits of breaking down siloes – and moving away from traditional practices – by delving in to the telco and manufacturing industries.
The digital revolution has blown traditional business mindsets out of the water – the rules of the game are adapted for optimal success as the goal posts shift. In many industries, but particularly across Original Equipment Manufacturers (OEMs), it has become clear that this road to success is not a single lane. Collaboration is key and that means breaking down siloes and working with competitors.
In the not too distant past, the IT industry shrouded its innovative technologies in secret – afraid that competitors would create copy-cat solutions. As IT businesses worked in silos, vendors focused on the importance of innovating individually to protect the integrity of their technologies and intellectual property (IP).
Looking back, that seems like a counter-productive approach. But hindsight is a wonderful thing and today the pace of possibilities unleashed by the digital transformation of industries means collaboration with organisations with similar customer-centric business models, and in some cases competitors, is both essential and mutually beneficial.
We have come a long way in a short space of time, the IT industry has matured. Businesses that were previously competitors now combine efforts to solve the same issues for customers – elevating the customer and shared goals – across industries like telecoms and manufacturing. Bringing products to market efficiently for instance, is an age-old problem and there’s no easy resolution. But one thing is for sure, by collaborating with other businesses and bringing the customer into the equation early on, more meaningful, bespoke solutions can be developed and implemented.
Ultimately, digital technologies enable businesses to be more customer-centric than ever before and with a strong partner approach – reinforced with a robust partner program – those go-to-market requirements are more easily satisfied. Customer efficiency is always the end goal and we can achieve that by creatively forming ideas and solutions hand in hand with customers, delivering very specific solutions for individual needs.
Capitalising on industrial automation: The sky is the limit from the factory floor
Rob Lamb
There is a whole host of stand-out examples that could be used to demonstrate the fruits of increased collaboration and partnership in creating customer-centric solutions. Manufacturing is a prime industry example. The industrial automation market leads the way in the adoption of new technologies that include augmented reality (AR), 3D printing, robotics and artificial intelligence (AI).
With the advent of next generation technologies, the importance of best-in-class technology combined with the people that power it all has never been greater. To increase productivity, manufacturers need to capitalise on big data, analytics and emerging technologies – and this requires strong partnerships.
Comau, an Italian industrial automation company specialising in automated systems that improve corporate manufacturing production worked with the OEM Embedded and Edge Solutions team from Dell Technologies to create a Digital Twin of the production environment (both machines [...]
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