Aimée Madill shares insight into how businesses can respond to the challenges of coronavirus.
- What top tips can you offer to our readers about creative ways to keep selling?
“Think about your supply chain: what bits can you reduce/do yourself (safely)? Approach and ask them to help. It's key not to think about what you think is desirable – i.e fast, cheap – and instead think about what is sustainable and reliable.
“Is there an area in your business that was just a sideline or add-on that would really flourish with some attention in the current pandemic?
“Explain changes to your customers. Most really won't mind a new postal charge or price increase if they understand why it is important for both your business and their safety.
“Consider services over products – what can you do that is unique to you, and useful to your customers? Can you do recommendations, tutorials, online events?”
- How do you think small businesses can get through this challenging time?
“We are going to have to be open to asking for help. It's surprising how supportive your community will be if you just ask, and present some really easy ways they can help you.
“It's also going to be really important to understand that we are all part of a small business ecosystem: try to pay any small suppliers that you owe, so they are there to continue working with you on the other side of this crisis.
“Be as informed as you can. Follow the government updates on measures to help small businesses; start researching organisations in your sector that could help. Basically, don't throw in the towel, and start thinking in terms of finding solutions, one problem at a time.”
via https://www.AiUpNow.com/ by Scarlett Cook, Khareem Sudlow
