Today Codices, a startup from the south of England, has closed its seed round of around €700K funding, in a round led by the Cornwall and Isles of Scilly Investment Fund (CIOSIF) and Haatch Ventures. Codices is aiming to bring a new wave of interactive shows to the booming live streaming market, having already worked with players like Amazon, Twitch and Jagex.
Founded in 2018, Codices works with brands and influencers to create live interactive shows on Twitch (a video live streaming service operated by Twitch Interactive, a subsidiary of Amazon). By using Codice’s tools, broadcasters can build, engage, and monetise their audiences through player-driven entertainment.
Notably, Codice’s Twitch extension, Quiz Kit, which allows broadcasters to run and host their own trivia show, is the most-used game show creation tool on the platform globally. Plus, with recent social distancing measures in place and more people staying at home, Codices has seen an upward spike in their uptake, with over a million players entertained with the Quiz Kit this past June.
Codices also creates original content – meaning streamers can pick from a carousel of pre-written shows, or create their own show from scratch. The team is now actively seeking new content partners, whether it be brands looking to capitalise on live streaming or existing IP holders looking to expand their digital footprint.
“We want to make it as simple as possible for any streamer, anywhere, to host their own interactive show. That could be a quiz, a gameshow, a talk show with interactive elements, or any of the many formats we are planning to roll out in the next 12 months”, said Codices CEO Tim Edwards.
“This initial funding will now make that happen. We are actively seeking partners to join us on this journey, whether it be format owners who are looking to go digital or non-gaming brands who want to expand their audience”.
via https://www.AiUpNow.com/ by contact@bcurdy.com, Khareem Sudlow
