#Tech
You calculate CAC by dividing customer acquisition expenses by the number of acquired customers. So if you got ten new customers from $1,000 marketing and sales spend over a certain period, the formula would be: CAC = 1000/10 = $100.
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via https://AiUpNow.com April 22, 2021 at 10:54PM by Michal Pecánek, Khareem Sudlow,