3D placement is key to selling a furniture vision
When it comes to interior design, Pinterest is one of the go to places for inspiration. Imagine, then, if those items could not only be lusted over and coveted, but also overlayed in 3D onto your room and then purchased?
This is exactly what US shoppers can now do, thanks to a partnership between Pinterest Trends and Joybird, a storied e-commerce innovator, to bring ’Inspired by Pinterest Trends’ to the online furniture retailer’s 3D Space Planner, powered by Marxent.
"Shopping for furniture should be as fun as scrolling on Pinterest," explains Beck Besecker, Marxent’s CEO and Co-Founder. "Joybird has always put inspiration at the center of its story and customers love it. Integrating Pinterest-inspired imagery into its 3D space planner to build confidence and comfort for the consumer is the next big leap. Shoppers can play around with the elements and products that sparked their inspiration in the first place, and then easily complete a purchase."
Eric Tsai, Vice President Of Marketing and Business Development at Joybird picks up the story: "For the first time, shoppers can design directly from the Joybird photos that inspired them without having to hunt to find the products. Shoppers rely on Pinterest for inspiration but between inspiration and transaction, there can be a lot of doubt."
This new feature allows shoppers to browse photos that reflect current Pinterest Trends data within the Joybird 3D Space Planner tool, then customize the scene in 3D to reflect their real-life floorplan all without searching through catalogues or product pages to find the look that inspired them. Pinterest-inspired photos pair with Marxent’s patented 3D design tech for a ground-breaking e-commerce experience.
Furniture shoppers are looking to transform their spaces with products that speak to them, work together, and reflect their sense of style – often starting with Pinterest. According to Pinterest’s own data, in August 2021, Pinterest had 454 million monthly active users, with 89% of those consumers seeking purchase inspiration. Home projects and furniture ideas are some of their biggest categories.
"For the first time, shoppers can design directly from the Joybird photos that inspired them without having to hunt to find the products. Shoppers rely on Pinterest for inspiration but between inspiration and transaction, there can be a lot of doubt," says Joybird’s Tsai. "Shoppers worry about fit, colour choices, and how things will look together in their space. With Joybird’s 3D Space Planner, featuring photos ’Inspired by Pinterest Trends,’ they can shop directly from on-trend imagery and plan purchases with confidence. Once a design is complete, it’s quick and easy to check out directly from the space planner."
"Shopping for furniture should be as fun as scrolling on Pinterest," says Beck Besecker, Marxent’s CEO and Co-Founder. "Joybird has always put inspiration at the centre of its story and customers love it. Integrating Pinterest-inspired imagery into its 3D space planner to build confidence and comfort for the consumer is the next big leap. Shoppers can play around with the elements and products that sparked their inspiration in the first place, and then easily complete a purchase.”
"Pinterest is the go-to for people planning furniture, home remodeling, and home decor purchases. Marxent and Joybird uniquely understand how it plays into purchase decisions," adds Andy Holton, director of Creative Strategy at Pinterest. "Joybird leveraging the trends they unlock through the ’Inspired by Pinterest Trends’ offering helps furniture shoppers at their most significant pain points, completely reinventing the path to purchase. Now Pinners can go from an inspiring Pin to designing from that exact photo within the retailer’s Marxent-powered 3D Space Planner, to purchasing the items they loved seamlessly from Joybird."
Joybird 3D Space Planner users who design with ’Inspired by Pinterest Trends’ photos are 2x as likely to add an entire room full of items to an e-commerce cart. "We’re watching, and Design from Photo works. Adding Pinterest inspiration directly to the mix has almost doubled our add-to-cart rates. More saved projects, bigger sales, happier customers," Tsai concludes.
via https://AiUpNow.com September 15, 2021 at 03:00AM by Paul Skeldon, Khareem Sudlow,
