Scope: using art to create an online store experience
The charity sector was hit particularly hard by lockdown, with all its stores shut. Now disability equality charity shop Scope is making the move online with the opening of an online store and a capsule collection of premium products designed by disabled artists.
The result is a stunning, colourful and accessible online shop, offering three ranges of print-on-demand designs and a range of ready-to-purchase items.
First up is the Artist’s Collection, which sees the charity collaborate with five disabled artists who have either created a unique work of art or have provided existing designs and new artwork.
Check out the artists and their works:
Abi Stevens, Abi Stevens Illustration
Jenny McGibbon, This Thing They Call Recovery
Mahlia Amatina, neurodiverse visual artist.
Michael Hanrahan, Stigy’s Art.
The range is also augmented with Scope Products, which saw Scope collaborate with designer Laura Bennet to create a series of unique, graphic designs to be used on a range of products, inspired by the charity’s accessible brand. Scope products also include the Make a Statement range. Inspired by Scope’s renowned campaigning work, customers can choose from a range of products featuring empowering statements.
Gifts – which also includes Scope’s Arthouse Unlimited curated collection – is the online shop will offer a range of premium products from this highly successful brand, created by disabled people. The products include ceramic dog bowls, china mugs, especially for the dog lover, candles, bathing, beauty products, pin badges and fabulous chocolates.
Vivian Nutt, Head of Customer Proposition, Retail at disability equality charity Scope, says: “We’ve really had to be more creative and ingenious in our fundraising since the start of the pandemic and this is an incredibly exciting development for Scope. Launching our new online shop not only gives us an opportunity to target our key supporter base and offer them a range of quality products, it also allows us to reach a wider audience and generate essential funds. ”
Nutt adds: “Scope puts disabled people at the heart of everything we do and, working with five superbly talented disabled artist and designers, our collaboration has produced a stunning range of unique products, that will be perfect for yourself or make a truly special gift for anyone. ”
Nutt concludes: “Scope is highly respected for campaigning to create an equal society for disabled people and our Make a Statement range gives the charity a new platform to spread our message. We believe these statements will appeal to younger, Gen Z customers, who are renowned for standing up for what they believe in and making their voices heard. I encourage everyone to visit our shop and see the beautiful ranges for yourselves. Every purchase helps fund our vital support services that are a lifeline for disabled people and helps us to campaign for a fairer society.”
via https://AiUpNow.com October 13, 2021 at 06:52AM by Paul Skeldon, Khareem Sudlow,
