Vitamin, Berlin-based startup which set out to enable a strong financial future for all women, has raised a total of €1.7 million in a second pre-seed round of funding.
Alongside Cavalry Ventures, which already supported the fintech startup in the first round, Segenia Capital, as well as Nina Pütz (Ratepay GmbH), Marcel Schneider (SumUp) and Saskia Gleitsmann (Gleitsmann GmbH/Lifetime Ventures), Jörn Pelzer (PINOVA Capital) and Vanessa Stützle (Douglas Group) have joined this round.
Vitamin was founded in 2021 by Andrea Fernandez and Artyom Chelbayev. It gives women the guidance and tools they need to create momentum, upgrade to the next level of their financial journey and achieve their savings and investing goals.
Ratepay CEO and Vitamin investor Nina Pütz commented: “It is of utmost importance that we create female role models who show that women have the same potential as men – be it in the tech or finance world. That’s why I’m all the more pleased to be able to support a company that shares this vision while advocating for women’s financial independence.”
“Discovery Mode” enables first investment experiences – without using real money Users are now able to use the newly released “Discovery Mode”, which allows them to compare different investment strategies. First, a potential strategy is suggested based on the user’s individual preferences. Then, further investment strategies can be added, personalized and compared under real conditions. However, real money is not being invested at this point. The aim is primarily to reduce fear of contact and to give women the opportunity to find out what it feels like to invest in a safe way.
Andrea Fernandez, CEO and co-founder of Vitamin stated: “Surveys have shown that more women would start investing if they found investing easier. This includes better access to financial planning, as well as more understandable communication and personalized approaches. At the same time, once women start investing, they are more confident in managing their finances. We want to help them build that financial confidence without having to jump right into the deep end.”
The additional funding will now be used to expand the team and the app functionalities. The next step will be to enable users to invest in existing ETF portfolios via the Vitamin App and thus build up assets over the long term. This function will be available in the course of the coming year. There are also plans to further develop the online course offerings. The triad of learning, trying things out, and “real” investing created in this way provides the ideal basis for women to take their financial future into their own hands.
via https://www.AiUpNow.com
October 22, 2021 at 08:39AM by contact@bcurdy.com, Khareem Sudlow
