Rapid digitalisation over the past 20 months has forced many startups, scaleups and small businesses in general to re-think their growth strategy. In just over a year, digital transformation has been pushed far beyond where we thought it would be at this time, and the world has entered a new era in which the vast majority of markets, technologies and consumer behaviour are all going online.
But with great change, comes great opportunity! Focusing more of your attention on your online marketing efforts enables you to get the attention and business of new customers that you may have previously been missing out on.
Paris-based Sendinblue, an all-in-one marketing and sales solution covering channels such as email, SMS, marketing automation, sales management and live chat, is on a mission to help small- and medium-sized businesses not only weather the storm, but actually scale up in it.
Having secured around €136.5 million in additional funding in 2020, Sendinblue has achieved 50% growth between March and June 2020 (during the lockdown period), and is now helping over 185,000 customers across over 160 countries to scale their online marketing and sales efforts.
Long story short: Over the past few years, Sendinblue has certainly won the vote of confidence and popularity for small and medium-sized businesses. The European scaleup provides great quality tools at a fair pricing point. This actually also convinced us, EU-Startups, to move our weekly newsletter from Mailchimp to Sendinblue about a year ago.
Initially focused purely on email marketing, the scaleup has adapted to an increasing demand from businesses for an online acquisition and loyalty tool. For example, clients can start by sending newsletters, then go further with complex marketing automation scenarios or a chat tool that integrates into their website. These tools are very accessible and don’t require any technical knowledge, meaning Sendinblue appeals to a wide range of companies (from restaurants to architectural firms, e-commerce sites or even manufacturing groups).
If you’re unsure where to start with your (post?)-covid online marketing and sales strategy, or need support in adapting to the new normal, Sendinblue can help. They offer a number of features which even the most tech-averse can manage, helping businesses to capture new customers online and maintain their interest.
Here are some examples of Sendinblue features:
- Creating a sign-up form and adding it to your website
- Creating a successful a welcome email
- Using automation to send that welcome email after someone signs up
- Creating broadcast emails and/or transactional email flows
- Tracking and checking detailed email stats
- Adding chat to a website and enabling you to chat with visitors & more!
In fact, if as a founder these areas are not your remit, it might be worth checking with your marketing or sales team if they need any support in these areas, or if they could be looking for ways to optimize your company’s email and online marketing processes.
If you are looking to reach new customers online, and level-up your digitalisation strategy to its full potential, check out Sendinblue!
via https://www.AiUpNow.com
October 20, 2021 at 09:21AM by contact@bcurdy.com, Khareem Sudlow
