Image courtesy of Farfetch
Farfetch is working with Clipper Logistics in a joint venture to offer warehousing and logistics services to third-party luxury brands.
The luxury marketplace and brand-owner’s Browns and New Guards Group brands will also duse the new joint venture fulfilment business, which promises a service that meets the “complex and highly demanding fulfilment requirements of the global luxury goods sector”.
The business is expected to launch early next year, offering online fulfilment in luxury markets Europe, Asia and North America.
Luis Teixeira, chief operations officer, Farfetch, says: "We’ve had a very successful relationship with Clipper for a number of years and are delighted to take this opportunity, creating a dedicated logistics offering for luxury brands. We believe there is a gap with respect to the very specific value-added services required for high-end brands and boutiques, including being able to handle logistics consistently through one global offering, and provide solutions for high value goods, such as watches and fine jewellery. Our joint venture with Clipper will bridge this gap. It will also enable us to move stock closer to the customer through a global warehousing footprint."
Steve Parkin, executive chairman of Clipper, says: "The luxury goods sector is going through a period of transformation and we’re delighted to extend our relationship with Farfetch to meet these new demands with a global e-fulfilment solution. The partnership of our market leading technology and expertise with Farfetch’s global brand and operating expertise will create a unique and fully integrated international offering for stock from Farfetch’s group of companies including Browns and New Guards Group, as well as stock from other luxury brands. As consumer behaviours evolve and a rising number of high-end purchases are made online, we are proud to help luxury brands accelerate growth in the online retail space.
"This joint venture is fully aligned with our global ambition and another transformational step forward for Clipper as we innovate the logistics space.”
Farfetch, a Leading retailer in RXUK Top500 research, has previously worked with partners to serve luxury customers. A year ago it teamed up with Richemont and Alibaba Group to launch its Luxury New Retail initiative to help upmarket brands speed up their shift online and sell in markets including China.
via https://AiUpNow.com November 25, 2021 at 06:55AM by Chloe Rigby, Khareem Sudlow,
