Q: What qualities do great salespeople have?
A few:
- They really listen. Mediocre sales reps just start diving into their script, and try not to deviate from it. Great salespeople learn their prospects’ needs, issues and pain.
- They can adjust the pitch and story to suit the prospect. Every prospect is a bit different. The best reps tailor the pitch, the demo, the functionality shares, the case studies, etc. to suit the needs of the prospect.
- Treat all prospects and customers as important. Reps make more money on bigger deals — but the best reps never make you feel that way. Somehow.
- Help you. For real. The best SaaS sales reps are mini-solution architects. They help you figure out the best ways to use the product. How to do a pilot. Who to socialize it with, and where to get buy-in.
- Know the product cold. You’d be surprised how many sales reps don’t.
- Create urgency. This is hard. No one really needs to buy anything today — at least, not usually. The best reps create urgency when really there often isn’t any.
- Prepare. The best reps prepare for a meeting. They research their prospect. Figure out what they might really need.
- Map out all the key stakeholders — and sell to all of them. In any bigger deal, multiple stakeholders will exist on the customer side. Mediocre reps just sell to whoever seems to be leading the initiative. Better reps get the buy-in from everyone that matters.
- Efficient with their time. The best reps just get more meetings, more demos, more interactions done. And that doesn’t mean working 4,000 hours a year.
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Jason Lemkin, Khareem Sudlow
