Entertainment platform, Fever, has just raised €200 million in a round led by Goldman Sachs Asset Management’s growth investment fund. This round, which is regarded as the largest ever in the live entertainment tech category, brings Fever to unicorn status.
This big funding news also marks an exciting time for culture and live entertainment in the era of digital entertainment and the Metaverse. It seems live entertainment and cultural experiences are still at the forefront of our minds!
Other investors participating in this mega-funding include Alignment Growth, Goodwater Capital and Smash Capital.
Founded in 2011 in Madrid by Spanish entrepreneur Pep Gomez, Fever is now co-led by fellow Spaniards Ignacio Bachiller Ströhlein, Francisco Hein and Alexandre Pérez Casares. It’s not the company’s first time breaking records with funds in the entertainment discovery market – raising $35 million in 2019.
Fever has been on a mission to democratize access to culture and entertainment through its innovative approach to the experience economy. Fever inspires users to explore the best experiences in their cities while helping event organizers generate a very targeted demand.
Since the pandemic has been disrupting our lives, the live entertainment, culture and experience economy has certainly been undergoing turbulent changes. Thousands of organisers such as museums, theatres and so on have had to make considerable efforts to adapt to continue to attract the mass public. Fever has been making it easier for these organizers to do so – making their experiences more accessible to a whole new audience across the world.
In just 5 years, Fever has gone from being present in only three cities to becoming the global leader in its category in more than 60 cities in Europe, America, Asia and Oceania. Today, the United States is Fever’s largest market.
Ignacio Bachiller Ströhlein, CEO of Fever, stated: “We are proud that a technology originated and developed in Spain is helping thousands of creators of leisure and culture around the world to offer memorable and quality experiences to millions of people. Fever is, today, the platform of reference in the main cities of the world from Los Angeles, to Paris, Singapore, or Sydney. We are showing that it is possible to contribute to creating a leading global product from the Cortes neighborhood in Madrid”.
via https://www.AiUpNow.com
January 26, 2022 at 09:36AM by contact@bcurdy.com, Khareem Sudlow
