David’s Bridal on May 3 said that it acquired the assets of online wedding resource Forever Bride, according to a company announcement. The community-based platform, which launched in 2010, connects brides with a curated list of wedding businesses.
"Forever Bride is unlike any other platform we have seen in our industry, and we believe this mobile-friendly, content-driven, and community-focused model is exactly where wedding planning is going," Jim Marcum, David’s Bridal's CEO, said in a statement.. "Forever Bride means our brides will have unmatched access to the most premier local vendors while being able to put some fun back into the planning process."
Forever Bride’s CEO and co-founder, Ashley Hawks, will join David’s Bridal and will lead strategic partnerships. Hawks will report to Chief Marketing and IT Officer Kelly Cook.
via https://www.aiupnow.com
Retail Dive Staff, Khareem Sudlow
