As you may be aware, the virtual marketplace is rapidly expanding; most physical stores now operate e-businesses. Many new business owners focus on the online market, boosting their sales daily. As more individuals go online, many businesses are springing up to compete online, which is where SEO tips for your eCommerce come into play.
If you own or are considering opening an online store, expanding your consumer base over the Internet should be your primary goal. When deciding to build a website, SEO is the first thing you should consider as a web admin.
SEO Tips for Magento Platform
We have curated this blog focusing on SEO tips for Magento platform because Magento is the most popular eCommerce platform, with many prominent brands and Fortune 500 organizations using it. Small and mid-sized organizations looking for cost-effective bespoke Magento 2 eCommerce development solutions will find it helpful. As an experienced business owner, you will know the importance of marketing.
When you decide to build a store for your business you might have already been aware of the importance of SEO services. You will want to optimize it using the best SEO and digital marketing strategies to help it rank higher and attract more targeted clients.
Although Magento comes pre-installed with many SEO features, there are still many things that may be improved. Certainly, people give a variety of Magento SEO advice, with the most significant technical Magento concerns that need to be addressed right away stated below:
- Remove duplicate content from your pages
- Optimize your online store with an HTML sitemap
- Use the XML sitemap in Magento 2
- Optimize your product images with the correct alt text
- Increase the website load speed
- Convert the Robot.txt as Magento 2
- Provide proper title and Meta description for each product
- Remove store code and Rewrite your URLs
- Add a blog page in your store, where you can share your news and updates
- Optimize your content using relevant links and proper backlinks
Magento SEO Tips for Your eCommerce Website
#1. Avoid Content Duplication
In your eCommerce store, you should avoid using duplicate content and this is the first of a few SEO tips for Magento eCommerce. You can put various things in the same category, but there are some differences in colors, sizes, and shapes. As a result, you must create a detailed description for each product. You can use canonical tags in Magento to eliminate duplicate content. Change the canonical link tags from your items by going to the shop’s option, clicking configuration, going to the catalog, and changing the canonical link tags from your products.
#2. Optimize HTML sitemap
Magento does not generate an HTML sitemap by default. Therefore you’ll need to install some plugins to optimize it. The sitemap can be configured using a variety of extensions like Magento 2’s Dynamic HTML Sitemap. You can include an external link in your sitemap and comma-separated products.
Magento 2’s XML sitemap will automatically update your pages once configured. In Magento 2, you can alter the XML sitemap from the catalog option by clicking on the stores, going to the settings, then clicking on the configuration, and then on the design. Hire a Magento developer for your eCommerce website if you don’t know how to code.
#3. SEO for product images
To attract potential customers, you can utilize numerous photos of your goods. Such images will influence your website’s search engine rating; therefore, ensure your product images have alt-text. Use relevant descriptions as alt-text instead of many keywords as alt-tags for your product photographs. You may edit the alt text of your pictures in Magento’s admin panel.
Browse to your product catalog and double-click on the product’s thumbnail you want to learn more about. Check your images and videos by scrolling down the page, double-clicking on them, and entering alt text in the provided space.
#4. Improve website load speed
Speed has a crucial role in search engine ranking. The speed with which your website loads can significantly impact its search engine rating, and visitors will not wait for more than one minute to check it out. It would help if you designed your eCommerce with lightning speed in mind, and you may do so by implementing the following strategies:
- Your website’s caches should be removed. Remove the caches from your site by going to System > Cache Management > Remove Caches.
- Activate the flat category for your products, which can be found in the product catalog.
- In Magento, merge the JavaScript and CSS files from the stores’ option. Go to the developer option under store setup and enable the merge option to optimize your website.
#5. Configure Robots.txt
Some of your pages may be blocked and might have been indexed by Robot.txt. To prevent being indexed by search engines, you can update the Robot.txt of your pages. You should alter the Robot.txt of the pages, you don’t want a search engine to index and must include the no-follow option. You may easily configure your Robot.txt in Magento 2 by going to the general vote, clicking on the design, and editing the robot.txt to suit your demands.
#6. Rewrite the URLs
For your online store, you should utilize specific SEO-friendly URLs. Magento 2 allows you to change the URLs of your items and pages. For example, you can use Magento’s default settings to set URLs for categories such as domain/category and subcategories such as domain/category/subcategory.
Stop words like and, but, or, fine, etc., should not be used in URLs. Also, ensure you are not using special characters in your URLs, such as ” > # percent | [] ‘, etc. From the general area of Magento 2, go to your admin panel, click on the stores, and update the URL.
You may also delete “index.php” from your URLs and create some unique ones for your items and sites. You may also use Magento 2’s search engine optimization to create URLs based on search engine results.
Go to your stores, click on configuration, and select the catalog option to allow the search keywords. However, if your Magento has any root files, you must alter yours. Employ a Magento developer to access the file.
#7. Do not use the default store code.
In Magento, you should remove the store code from your URLs. From your admin panel, you can alter this code. You can go to the stores, configure it, select the general option, and click on the web. Then, you’ll find URL choices here and the ability to disable the store code. Finally, you must clear the cache from your Magento site after removing the store code from your URLs.
- Incorporate a blog
Adding a blog page to your eCommerce store is critical. With the Magento blog plugin, you may add a blog to your website for free. Indeed, blogs are a great resource for marketing your brands and highlighting your new lunches. They can be easily shared on different platforms.
- Use quality links
It will help build high-quality inbound links to your website to achieve high search engine rankings. You should combine your content with appropriate backlinks, and you should be able to get a Magento developer as a result.
Let’s Wrap It Up!
Before you can fix your website, you must first understand what is wrong. As a result, do thorough audits to identify any abnormalities in your Magento store. You can choose from various options, such as meta tag optimization, sitemap submission, etc.
Before moving on to more advanced topics, you must first streamline these components and bring your store up to date. Indeed, all of these factors will aid search engine crawlers in gaining access to your website and determining the value it provides to clients.
As a result, keep a list of such unresolved issues handy. Before digging into the advanced features of your Magento store, you must address these concerns. And, if you have taken care of all these then you are half done. Keep these SEO tips for your eCommerce handy to help your business succeed.
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July 8, 2022 at 12:15PM by Jennifer Simon, Khareem Sudlow
