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Dive Brief:
- Amazon opened a new Amazon Go suburban convenience store Thursday in Woodland Hills, California, about 25 miles west of downtown Los Angeles, according to an emailed announcement.
- This marks the third Amazon Go location to open in Southern California. The other two are located in Whittier and Torrance, which opened in September and November, respectively.
- Amazon revealed its suburban Go store concept in January as a way to reach on-the-go shoppers located outside the downtown locations its other Amazon Go stores usually serve.
Dive Insight:
As it looks to reach more on-the-go consumers, Amazon is steadily expanding its roomier Go store format in Southern California. The company certainly likes the region: Woodland Hills is where it opened its first Amazon Fresh store, in 2020, and the e-tailer now operates several other locations under the grocery format in the Los Angeles area in addition to numerous Whole Foods stores.
Amazon also operates two other suburban Go stores in Southern California, while its first store under the new format is located in Mill Creek, Washington.
Like those stores, the Woodland Hills Amazon Go location offers a broader selection of grab-and-go food and drinks, including a wide range of beer, wine, spirits and everyday essentials. It also features Amazon Go’s made-to-order kitchen, which offers freshly prepared food, including breakfast items, hot and cold deli sandwiches, salads and wraps for customers to choose from or customize. Customers can also get a variety of specialty beverages and on-tap coffee, kombucha and soda, as well as visit a Pinkberry fro-yo station.
The store is open from 6 a.m. to 10 p.m. daily.
In an effort to reduce its carbon footprint, Amazon’s three Southern California stores feature all-electric kitchens and water heating, as well as heat pumps for heating and cooling, instead of burning natural gas on site. The stores also have walk-in coolers and freezers in addition to LED lighting.
Amazon Go c-stores use the company’s Just Walk Out technology, which automatically detects when products are taken from or returned to shelves and keeps track of them in a virtual cart. When customers are done shopping, they can leave the store without checking out and receive a receipt while the purchase is charged to their Amazon account.
Amazon currently operates 28 Amazon Go c-stores in the U.S. Besides its suburban stores in California and Washington, its urban locations are scattered throughout San Francisco, Seattle, Chicago and New York City.
via https://www.aiupnow.com
Brett Dworski, Khareem Sudlow
