With global expansion in mind, Skims — the Kim Kardashian co-founded apparel brand — has appointed Robert Norton as its chief commercial officer.
“I have been a fan of Robert’s for several years and believe him to be a rare, creatively minded executive who knows how to build both a brand and a business,” Skims CEO and co-founder Jens Grede said in a company LinkedIn post. “We are excited to have Robert on the team as we continue the evolution of SKIMS into a global retail brand.”
Norton’s appointment, which was initially reported by Women’s Wear Daily, comes with decades of retail experience. Norton most recently served as president for about five years at the Italian luxury brand Moncler. Prior to that, he was CEO of Americas at Roberto Cavalli and worked at Ralph Lauren for over 13 years.
Skims — which sells loungewear, shapewear and undergarments — is one of the fastest-growing apparel brands online, according to a report this month from Similarweb. The report, which also listed luggage brand Monos and apparel brand Quince among the fastest growing in the sector, said Skims’ website traffic grew about 157% in 2022.
But Skims has also experimented with retail outside its e-commerce channel. The brand has previously held a pop-up event at The Grove shopping center in Los Angeles, and entered into its first wholesale deal with Nordstrom in January 2020. It also lists Harrods, Lane Crawford and Selfridges & Co. as stockists, per its website.
via https://www.aiupnow.com
Dani James, Khareem Sudlow
