Ecommerce courses can help you learn the basics or sharpen skills on in-depth topics. Here is a list of free and inexpensive ecommerce courses. There are classes on launching an ecommerce site, finances, dropshipping, Amazon, B2B, search engine optimization, digital marketing, and more.
Ecommerce Courses
Get a Business Online. From Google, this is a free starter course to start and run a business online. Learn how to build a digital presence, use ecommerce, protect yourself from hackers, and get noticed. Price: Free.
Google – Get a Business Online
Basics of eCommerce: How to Sell Online. This seven-part course on Alison explores the basics of ecommerce and provides digital marketing, selling, and distribution strategies. Learn how to set pricing, select a suitable payment service, source goods and manufacturing partners, and find the right shipping providers. Price: Free.
eCommerce Website: Shopify, Dropshipping, Amazon and more. This 10-hour course on Udemy provides an introduction to ecommerce and an overview of Shopify, Amazon, eBay, Alibaba, and WooCommerce. Learn how to launch an ecommerce business, find products to sell, and explore dropshipping. Price: $99.99.
How to Build a Profitable Ecommerce Business. From Shopify, this 10-lesson course explores financial tools necessary to build a profitable and sustainable ecommerce business. Calculate your profit and break-even point. Learn to assess your cash flow, know when to engage an accountant, and pinpoint when your side hustle is full-time work. Price: Free.
Shopify – How to Build a Profitable Ecommerce Business
2023 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing. This five-hour course on Udemy teaches Amazon selling tactics. Learn Amazon recommendation algorithms, ads, and effective product listings. Find out how the Amazon search engine works, and get your products to rank. Price: $14.99.
Build a Dropshipping Empire From Scratch. Learn how to run an effective dropshipping business with a step-by-step system. Follow the rules for choosing what to sell with the dropshipping model. Discover how to find suppliers and launch your business without significant expense. Scale your business from a part-time income to a full-time endeavor. Price: $19.99.
B2B Ecommerce Masterclass. From BigCommerce, “B2B Ecommerce Masterclass” is an 11-video series exploring the keys to running a B2B business — including buyers’ unique needs, common challenges companies face during their digital transformation, and the digital ecosystem to support B2B ecommerce. Learn about the B2B opportunity. Price: Free.
BigCommerce – B2B Ecommerce Masterclass
How to Launch an Online Subscription Business. From Shopify, this two-hour course explores how to build an online subscription company using research and proven marketing strategies. Learn how to build and scale an online store for product subscriptions — and measure performance. Price: Free.
Digital Marketing Specialization. This seven-course series on Coursera is part of the University of Illinois Masters of Business Administration degree program. The series explores aspects of the digital marketing environment, including analytics, search engine optimization, and social media. Price: Free.
Ecommerce Marketing Course: Essential Strategies to Drive Online Success. From HubSpot Academy, this course teaches ecommerce strategies using the inbound marketing methodology. Learn how to optimize your ecommerce website to attract and engage shoppers. Develop a marketing strategy to enhance customer engagement and retention for long-term success. Price: Free.
HubSpot Academy – Ecommerce Marketing Course
SEO Training for Beginners. This 30-minute course from Shopify explores the benefits of search engine optimization for a business. Learn how to set up analytics to track performance. Gain an understanding of SEO concepts and a three-step framework to grow with SEO. Price: Free.
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Ecommerce Email Marketing 101. In this two-hour course from Shopify, learn how to build an email list and automate email marketing campaigns. Price: Free.
Social Media Marketing Mastery 2023. This 10-hour course on Udemy covers advertising and online marketing skills required for top social media platforms. Find out how to optimize your ad strategy to reach any target market. Grow your page likes, account followings, and post engagements. From beginner level to advanced, learn how to take your brand or product to the next level with social media marketing. Price: $24.99.
Udemy – Social Media Marketing Mastery 2023
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Sig Ueland, Khareem Sudlow
