Most consumers interact with ecommerce brands through social media, text and email. Brands reach out with promotions and discounts. But the engagement and read rates tend to be low; according to Gartner, brands risk losing 38% of customers due to poor marketing personalization efforts. Stefanos Loukakos, the former head of Meta’s business-focused Messenger division, thought […]
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Kyle Wiggers, Khareem Sudlow
