What Do I Need To Know About Etail West 2024?
Are you in the eCommerce industry? If you’re a retailer, technology partner, or systems implementer looking for a place to showcase your products and network, then mark your calendars!
Etail West 2024 is a four-day conference taking place in Palm Springs, California from February 26th through February 29th, 2024 - although the final day is reserved for retailers only. Etail West 2024 is the go-to event for staying on top of the constantly changing eCommerce world. This industry-leading conference brings together top minds, disruptive strategies, and action-packed stories that offer attendees unparalleled access to the latest trends and technologies shaping the future of commerce.
Whether you're a seasoned retail leader or fresh entrepreneur, Etail West 2024 provides a proven platform to connect with peers, network with potential partners and customers, and gain invaluable insights from a diverse range of speakers, sessions, and workshops.
Hosted from the luxurious setting of the JW Marriott Desert Springs Resort & Spa in Palm Springs, California - the prestigious Best-in-Class Awards ceremony celebrates the excellence that etailers (eCommerce retailers) attending bring to the event.
Etail West 2024 promises an unforgettable experience that will leave you empowered and prepared to grow your online retail business in the years to come. Don't miss out on this exclusive opportunity — register today and be a part of the retail revolution!
Etail West 2024 Palm Springs Agenda & Speakers
eTail West 2024 in Palm Springs is set to be one of the best events of the year in the retail and eCommerce industry. This almost-legendary event will feature insightful sessions led by some of the most influential figures in the sector.
A PDF of the entire eTail West Agenda is available for download on their website. Additionally, the day-by-day agenda can be viewed on their website by hovering over “agenda” and selecting the day which you wish to view.
While there is a plethora of activities throughout the pre-summit day on February 26th, we will focus on the main three days, February 27th through the 29th.
Main Day 1: Tuesday, February 27th
Starting on the 27th is a fireside chat with Target’s SVP of Apparel and Accessories, Gena Fox on delivering a standout eCommerce experience through Intuitive Merchandising. Right after is the Chairperson’s remarks with Wunderkind, presented by Richard Jones, the Chief Revenue Officer of that company.
Moving on throughout the day are networking breaks, retailer meetups, and other social activities to break up the day. Some other noteworthy Keynote panel discussions include shaping the ideal digital customer experience, the state of D2C in 2024, and melding brand and performance marketing.
Main Day 2: Wednesday, February 28th
The 28th could be called the real “meat-and-potatoes” day of the event. There are similar opening remarks that dovetail into keynote sessions and fireside chats, as the eTail West 2024 organizers have decided to call them.
Some of the engagements that strike our interest the most are “Unlocking Growth through Live eCommerce” with Manish Chandra, the Founder & CEO of Poshmark as well as the Keynote Discussion on “How To Maintain Your Brand Heritage While Marketing To a Younger Generation” which is hosted by Ken Pilot of The Retail Pilot as well as leaders at brands such as Renfo Brands, Curacao, Merrell, ThirdLove, and Obsess.
Main Day 3: Thursday, February 29th (Retailer Only)
As mentioned above, the third day is only for retailers — as in, technology partners and system implementers won’t be allowed in the door.
The sessions that piqued our interest the most are the Keynote Panel Discussion on How To Make Real Progress And Build A Roadmap For Sustainability with leaders from Evereve, Smartpress, Coyichi, Thousand Fell, and Modern Retail along with C-Suite Conversations: Leadership Strategies In The New Age Of Retail with Vince, Museum of Ice Cream, and Skylight.
The event wraps up with a California wine tasting for all attendees at 2:50 and concludes at 3:40 that evening.
Again, you can download the complete agenda for yourself from the eTail West 2024 link here.
eTail West 2024 Event Showcase & Booth Floor Tips & Tricks
Etail West 2024 in Palm Springs is a great event for both exhibitors and attendees in the eCommerce and greater digital marketing sphere. To make the most of the opportunity, it's a good idea to approach the event with a well-thought-out strategy, whether you’re showcasing at a booth or exploring as an attendee.
Here are some tailored tips to ensure a successful experience for both groups.
For Retailers with a Booth:
- Eye-Catching Booth Design: Create a booth that stands out with clear signage, engaging displays, and interactive elements. Consistent branding is key to making a lasting impression.
- Innovative Use of Name Tag Lanyards: Transform name tag lanyards into a branding tool, displaying your logo or brand-related catchphrases, facilitating easier brand recognition and conversation initiation.
- Strategic Use of the Event App: Update your booth's profile on the event app with comprehensive information and schedules for any special events you're hosting. Use the app to connect with attendees and schedule meetings.
- Active Social Media Engagement: Promote your presence at Etail West 2024 on social media. Share updates, photos, and offers using the event’s hashtags to increase your visibility.
- Pre-Scheduled Meetings: Reach out to potential clients and partners before the event to schedule meetings, ensuring a steady flow of visitors and maximizing networking opportunities.
For Attendees Exploring the Floor:
- Efficient Route Planning: With the event app, plan which booths to visit and which sessions to attend based on your business needs.
- Effective Networking: Use name tag lanyards for easy identification and engage in meaningful conversations. Collect and exchange digital contacts or business cards.
- Event App for Connections and Navigation: Beyond navigation, use the event app for networking, setting up meetings, and keeping track of sessions.
- Real-Time Social Media Interaction: Share your experiences and insights in real time and engage with the event’s social media channels for additional networking.
General Advice for Both Retailers and Attendees:
- Rest and Nutrition: A good night's sleep and proper nutrition are crucial for maintaining energy levels. Stay hydrated and eat well to remain focused and energetic.
- Comfortable and Professional Attire: Wear business casual attire — be sure to wear comfortable shoes, as you’ll spend most of the day on your feet.
By adhering to these guidelines, both exhibitors and attendees at Etail West 2024 can fully leverage the event for networking, learning, and business development, ensuring a fruitful and memorable experience.
Etail West 2024 Events: 1st and 3rd Party
There are tons of fun and interesting events to attend throughout the entirety of eTail West 2024 in Palm Springs, hosted by event organizers as well as attendees. You should know that attendees (retailers, technologies, and system implementers) are not supposed to be hosting events outside of eTail West’s operating hours, although they do happen.
As a retailer, know that your presence is highly valued - and you are likely to get an invite to any event you wish. Friendly reminder, the saying “there is no free lunch” applies here, like everywhere else (someone is likely to pitch you everywhere you go).
Here’s our list of the most exciting on-premises events for 2024 in Palm Springs. You can find more info on the Agenda page of the eTail West 2024 in Palm Springs website.
Main Day 1: Tuesday, February 27th
- Wine & Dine Power Lunch, Sponsored by Signifyd (1:00 - 2:10 pm)
- Craft Beer Tasting, Hosted By SheerID (3:50 - 4:50 pm)
- eTail Around the World Reception (5:15 - 6:15 pm)
Main Day 2: Wednesday, February 28th (Retailer Only)
- NETWORKING BREAK IN THE EXPO! (11:40 - 12:10 pm)
- Wine & Dine Power Lunch, Sponsored By Bloomreach (1:15 - 2:25 pm)
- Retailer Hang Outs – Pick A Table, Bring Your Challenges, Get Solutions (And A Cocktail!) (5:20 - 6:00 pm)
Main Day 3: Thursday, February 29th (Retailer Only)
- Networking Breakfast For All Attendees & Registration (7:45 - 8:15 pm)
- California Wine Tasting Experience For All Attendees (2:50 - 3:40 pm)
Find Groove Commerce at Etail West 2024 in Palm Springs
As a renowned player in the digital marketing and eCommerce space, Groove Commerce's presence at Etail West 2024 is our first time showcasing the event in many years. Our booth is located at the center of the floor. Visitors can expect to interact with Groove Commerce's team of experts, gaining first-hand knowledge about our services, including web design, digital marketing, and eCommerce optimization. The team's expertise in leveraging platforms like BigCommerce and Shopify ensures tailored solutions for businesses looking to excel in the online marketplace.
For those planning to attend Etail West 2024, marking Booth 504 on your event map is a must. If you want to plan ahead of time, book some time with our team now. We are all looking forward to speaking with you!
via https://www.aiupnow.com
spencer@groovecommerce.com (Spencer Flaherty), Khareem Sudlow
