FTC bans another data broker from selling consumers’ location data #Ecommerce - The Entrepreneurial Way with A.I.

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Friday, January 19, 2024

FTC bans another data broker from selling consumers’ location data #Ecommerce

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The U.S. Federal Trade Commission has continued its crackdown on data brokers with a settlement banning data aggregation company InMarket from selling consumers’ precise location data. Texas-based InMarket, which debuted as CheckPoints at TechCrunch Disrupt 2010, provides a marketing platform that collects sensitive consumer data — including location data, purchasing history, and demographic information — which […]

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