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Dive Brief:
Dive Insight:
DoorDash has consistently added retailers to its lineup as it expands beyond offering only food for rapid delivery. The company jumped straight into its continued strategy this month, boasting a lineup of health and athletic retailers in accordance with the new year and resolutions.
“As consumers look to kickstart their fitness and wellness goals, DoorDash is their one-stop shop this new year,” Shanna Prevé, vice president of strategic partnerships at DoorDash, said in a statement. “Whether they’re on the hunt for the perfect running sneakers or restocking on daily vitamins, we’re thrilled to be a part of their health journey.”
The company said the delivery service hosts over 100,000 non-restaurant stores and nearly two million products in various categories.
The retailers will also be available through DashPass, the company’s membership program that does not have a delivery fee as well as reduced service fees and other benefits.
DoorDash has continued to add numerous non-food retailers to its delivery offering recently. It added Sephora to its lineup in November 2022, Best Buy in November 2023, Staples in August, as well as Victoria’s Secret and Party City in March.
via https://www.aiupnow.com
Xanayra Marin-Lopez, Khareem Sudlow
