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Dive Brief:
- Lowe’s has teamed up with DoorDash to provide on-demand deliveries from more than 1,700 locations across the U.S., the delivery platform announced earlier this month.
- Lowe’s products can be purchased on the DoorDash app, and all participating stores will also be available on DashPass, the delivery company’s membership program.
- The partnership marks DoorDash’s entry into the home improvement category, the company said.
Dive Insight:
With its Lowe’s partnership, DoorDash continues to expand its reach. This year, the company has added Pet Supplies Plus, The Vitamin Shoppe, Sally Beauty and MAC Cosmetics to its growing roster of retailers.
“As Lowe’s continues its omnichannel journey, expanding same-day delivery options helps us meet our customers where they are,” Neelima Sharma, senior vice president of digital commerce and technology at Lowe’s, said in a statement. “Our collaboration with DoorDash unlocks an opportunity for us to reach new DIY customers who are shopping directly on the DoorDash app, helping them get everything they need for spring.”
Lowe’s is tapping into DoorDash’s delivery network as it experiences sales declines. In its Q4 earnings report, the company reported a 17% drop year over year in net sales to $18.6 billion from $22.4 billion. Overall, its 2023 net sales fell by 11% to $86.4 billion compared to $97.1 billion in the year ago period.
The home improvement retailer earlier this year appointed Margi Vagell to become its executive vice president of supply chain. Vagell previously served as its senior vice president and general merchandising manager for hardlines and home decor, senior vice president of store merchandising and vice president and CCO of operations.
via https://www.aiupnow.com
Tatiana Walk-Morris, Khareem Sudlow
