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Dive Brief:
- Continuing to build out its wholesale roster, Ōura on Monday announced a partnership with Target to sell the Oura Ring, the company’s wearable health monitoring device.
- The product — which measures health indicators such as heart rate, sleep and body temperature — is available in Target’s stores and on its website, according to a company press release. In-store shoppers can have their Oura Ring sized, while online customers can buy sizing kits on Target’s website.
- Customers who purchase a sizing kit through Target will receive a $10 Target gift card for future purchases, according to the announcement.
Dive Insight:
Wearable health tech company Ōura is continuing to expand its physical and e-commerce reach.
Beyond Target, the company last month made its debut in the Amazon brand store, and before that, it partnered with Best Buy to sell its products in 850 of the retailer’s stores and on its website. The move comes as other digitally native brands seek out wholesale partnerships to take their products offline and access new customers.
“Target excels at bringing design-forward, innovative brands to their customers,” Doug Sweeny, chief marketing officer at Ōura, said in a statement. “We’re excited to be working with a like-minded brand to make Oura Ring accessible to more people, including women, who are often overlooked when it comes to health products and services.”
The partnership also comes as Target works to build out its own assortment. Last year, the retailer announced plans to add “thousands” of new products to enhance its beauty assortment. Target has also brought on a number of brands, including supplemental brand Ritual, cookware brand Our Place, Kourtney Kardashian’s vitamin and supplement brand Lemme and U.K.-based hair care brand Glaze.
via https://www.aiupnow.com
Tatiana Walk-Morris, Khareem Sudlow
