So is “outbound dead”?
This has become a hot topic and almost a meme across LinkedIn and social media in SaaS. There’s no question for most of us, outbound is a lot harder that it was in 2021. And that the standard, automated cadences and break-up emails generally aren’t performing all that well.
But does that mean that high quality outreach to a prospect that’s in market or will be soon … doesn’t work?
That’s not my experience. That always works.
What do you think? We did a recent survey, and the feedback was almost split. Yes, 55% of you are shrinking or not growing your SDR and outbound teams. That’s the half empty side.
But 45% of you are investing more in outbound and hiring more SDRs. It’s working for you. This also ties to a prior survey we did where 49% of folks said outbound wasn’t working for them — but 51% said it was still working.
For most of the startups I work with, and even SaaStr itself, outbound still works. But like most things, you have to do better and try harder.
Long Live Outbound.
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Jason Lemkin, Khareem Sudlow
