Dear SaaStr: Is It OK To Have a 5% Response Rate in My Personalized Cold Emails?
Yes.
5% isn’t a huge response rate, all things being equal. You are sending a ton of emails and perhaps they aren’t personalized enough.
Still — a 5% true connect rate — where they will take a call and do a demo — for a product no one has ever heard of, is pretty good.
It says to me outbound may work well for your product. If you can close any of these 5%, I say, outbound ftw here. Keep going. As long as the product delivers, your pitch is enough to get the demo.
Many of your peers probably have close to a 0% connect rate. Other than a Polite No, which doesn’t count.
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Jason Lemkin, Khareem Sudlow
