- Hiring and Interviewing Tips: Jason emphasizes the importance of interviewing at least 30 candidates for a role and consulting with an expert in the field to interview the final candidate. This approach helps in identifying the best fit and avoiding future problems.
- Product-Led Growth (PLG) vs. Enterprise Sales: Jason discusses the evolution of PLG, noting that it’s essentially freemium with better analytics. He highlights that many companies, like Canva and Asana, start with PLG but eventually incorporate a sales-led motion as they scale.
- Customer Engagement and Onboarding: Jason stresses the importance of early customer engagement. He recommends that heads of product, sales, and customer success should spend their initial weeks meeting customers to understand their needs and challenges.
- Valuation and Revenue Classification: Jason advises being transparent about different revenue streams and their margins. He suggests breaking down revenue into categories (e.g., software, services) and being honest with investors about the composition of your revenue.
- AI in SaaS: Jason is bullish on the tactical benefits of AI in improving workflows within B2B SaaS. He believes that AI will significantly enhance various aspects of SaaS products, making them more efficient and effective.
- Marketing Agencies and Outsourcing: Jason warns against relying heavily on agencies for core functions like lead generation and product-market fit. He suggests that agencies often fail to deliver because they can’t fully understand the product or market.
- Fundraising Strategy: For startups looking to raise funds, Jason advises talking to more investors than initially planned and being conservative in the amount of money you ask for. He also emphasizes the importance of keeping pitch materials up-to-date and tailored to the audience.
The post SaaStr Podcast 748: Fundraising & for Hiring in 2024 and Much More with SaaStr CEO and Founder Jason Lemkin appeared first on SaaStr.
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Jason Lemkin, Khareem Sudlow
