TikTok Lite: EU closes addictive design case after TikTok commits to not bring back rewards mechanism #Ecommerce - The Entrepreneurial Way with A.I.

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TikTok Lite: EU closes addictive design case after TikTok commits to not bring back rewards mechanism #Ecommerce

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The European Commission has closed a Digital Services Act (DSA) investigation of a rewards feature in TikTok Lite by accepting commitments from the social media giant to permanently withdraw the feature from the EU. The TikTok Lite “task and reward” mechanism, launched in France and Spain earlier this year, lets users earn points for doing […]

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Natasha Lomas, Khareem Sudlow