Klaviyo is a very popular email and SMS marketing automation platform designed to support the unique needs of eCommerce stores. Gorgias, in collaboration with Klaviyo has worked to make it simple for you to integrate Klaviyo with Gorgias, creating an approach that streamlines both marketing and customer service operations for increased satisfaction.
Integrating your eCommerce tech stack is key for creating a smooth experience for both customers and employees. When you integrate tools like Gorgias and Klaviyo, you’ll be able to rest assured that your customer data is consistently updated across various platforms, creating opportunities for more personalized customer interactions and efficient automations, which Klaviyo calls “Flows”. Platform integrations improve customer support, enhances marketing efforts, and can lead to higher conversion rates.
Here, we’ll take a look at the benefits of Gorgias Klaviyo integration, what you can expect from the setup process, and how your business can utilize the services of Gorgias and Klaviyo in your day to day operations.
Benefits of The Gorgias Klaviyo Integration
Integrating platforms allows you to upgrade the customer experience provided by your eCommerce store, as well as increase the efficiency of your in-house team.
Enhanced customer data management
When you integrate Gorgias with Klaviyo, customer data can be synced across both platforms, allowing support agents and your marketing team to utilize the most current information to create a cohesive, informed customer experience with all teams working from the same data set.
Improved personalization in customer support
Gorgias AI customer support teams are able to leverage Klaviyo’s customer profiles directly within the Gorgias dashboard, making it simple for all parties to get the information they need to provide the optimal customer experience. With access to customer data including purchase history, preferences, and their history of customer service interaction, Klaviyo is able to use Gorgias AI’s data set to deliver personalized marketing efforts that help your target market feel seen and heard.
Key Features of Gorgias and Klaviyo Integration
When you integrate Gorgias and Klaviyo, you’ll be able to provide your customers with a new level of service. Let’s take a look at some of the key features of Klaviyo Gorgias integration.
Syncing customer data between platforms
When customer data is merged between both platforms, each team has the information that they need to offer customers a personalized experience. The ability to view Klaviyo data in the Gorgias dashboard allows customer service reps to provide a nearly instant response to customer texts and emails without having to exit one platform in order to work on another.
Triggering Klaviyo flows from Gorgias interactions
Reaching out to customers based on their unique needs and requests becomes easier than ever after Klaviyo and Gorgias integration. If a customer reaches out with a question about a product or a service, the message received in Gorgias can automatically be triggered to initiate a targeted email or SMS campaign through Klaviyo, such as a customer satisfaction survey, an invitation to follow up regarding their request, or a product recommendation.
Setting Up the Gorgias Klaviyo Integration
Setting up your Klaviyo and Gorgias integrations is simple:
- Log into Klaviyo.
- Navigate to the lower left corner of your screen, select your account, and click on the word Integrations.
- Select Add Integrations, then search for Gorgias. After the card appears, click it and then click it Connect to Gorgias to begin the integration process.
- In the field labeled Gorgias Helpdesk URL, enter your Helpdesk URL to sync all Gorgias activity with Klaviyo (if you don’t want to sync with the SMS helpdesk, unclick the Sync SMS Conversations.
- Click Sync Reviews and select a threshold if you’re interested in using the integration’s reviews functionality. This will automatically create a Gorgias ticket if Klaviyo finds a review with a rating of three or lower.
- Click Sync Customer Profile Information from Klaviyo to send email addresses, phone numbers, and more to Gorgias (syncs occur in real-time to ensure that your data is always up to date.
- Click complete setup, open a new tab, and log in. You’re good to go!
Reach Out to Us Today Make The Most Of Your Gorgias Klaviyo Integration
When you choose to complete the Gorgias Klaviyo integration process, you’re creating a seamless experience for your customer management team. When your customer support system and email marketing efforts are integrated and aligned, your customers will get contextual responses to their questions based on previous interactions, automatic marketing emails based on their behavior and history. Your team will get cross-platform reporting that can help you understand the intersection of customer support and marketing response.
Contact us today to learn more about how we can help you maximize returns by properly utilizing the Gorgias Klaviyo integration.
via https://www.aiupnow.com
spencer@groovecommerce.com (Spencer Flaherty), Khareem Sudlow
