What is going on with Google’s long-touted migration to an alternative adtech stack (aka its Privacy Sandbox proposal)? What indeed. The entire multi-year endeavour to reshape the commercial web looks dangerously close to being killed off after the latest intervention by the U.K.’s antitrust regulator, the Competition and Markets Authority (CMA). This comes on top […]
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Natasha Lomas, Khareem Sudlow
