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Welcome to The Backroom, a window into what goes on behind the scenes as the Retail Dive team covers the stories and trends reshaping retail. You can check out all our podcast episodes (past and present) here and listen on Apple Podcasts, iHeartRadio and Spotify.
For decades, clipping coupons – once found mainly in places like Sunday circulars, consumer magazines and store flyers – were the centerpiece of the discount-hunting household.
Those analog sources have been greatly diminished, but discount-hunting has only surged as coupon-clipping has gone online. New ways of couponing, often led by influencers scouring for deals to share with their public, allow shoppers to snag discounts that are steep and easily applied in bulk.
Retail Dive Staff Reporter Xanayra Marin-Lopez and Senior Reporter Daphne Howland discuss Marin-Lopez’s deep dive into the state of the art of couponing, and what it means for the consumer and for retailers.
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Editor’s note: This episode was produced and edited by Caroline Jansen.
via https://www.aiupnow.com
Retail Dive Staff, Khareem Sudlow
