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Dive Brief:
- Anthropologie has partnered with The Metropolitan Museum of Art to launch a 44-piece homeware collection for the holidays available on the retailer’s website and at its stores in the U.S.
- Taking its inspiration from the 19th Century Gilded Age, the Anthropologie collection includes dinnerware, serveware, glassware and barware, a classic tea set, textiles, candles and decorative accents, per a news release.
- Prices range from $18 for a mug and $72 for a set of four wine glasses, to $48 for a decanter and $148 for a tiered stand.
Dive Insight:
Anthropologie’s collection with The Met aims to capture “the essence of an era marked by lavish art and interiors,” according to the announcement.
"Our collaboration with Anthropologie transports consumers to one of the most opulent eras in American design through an inspiring offering of tableware and home accents," Josh Romm, head of global licensing and partnerships at The Met, said in a statement. "We look forward to seeing how this collection will inspire conversations about art, design, and creativity during the holiday season and beyond."
The partnership with The Met builds on Anthropologie’s holiday efforts. Last month the retailer opened its Holiday House on New York City’s Upper West Side. And last fall, Anthropologie debuted a shoppable home experience with Pinterest in Brooklyn Heights, New York.
Anthropologie has experienced a relatively strong year, which has helped boost parent company Urban Outfitters. For Q2, total company net sales were up 6.3% year over year to a record $1.35 billion, with Anthropologie sales rising 6.7%.
But retailers are heading into the holiday season at a time when many consumers are wary of their spending. A Bankrate report found that 33% of holiday shoppers may spend less this year than in 2023 due to concerns about inflation and high interest rates.
via https://www.aiupnow.com
Howard Ruben, Khareem Sudlow
