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Gap is releasing a 35-piece holiday collection with Los Angeles-based brand Cult Gaia, according to a press release Monday.
The women’s and children’s line will become available Thursday, through Gap’s e-commerce site and in select retail stores. The collection includes mini slip dresses, leather pants and jacket, shirts and vegan fur coats, along with branded baseball caps and sweatshirts.
Prices in the collection range from $35 to $498. It ranges in size from 00 to 16 for adults, and 5 to 14 for kids.
Mark Breitbard, president and CEO of the Gap brand, said the Cult Gaia shares the brand’s “obsession to product detail.”
“Every piece was created with intention, with a focus on fabrications, hardware, and stitching,” Breitbard said in the release. “We are delivering elevated designs and fresh fits that our customers can cherish forever.”
Cult Gaia was founded in 2012 and is designed by Jasmin Larian Hekmat. The brand’s designs are inspired by nature and women, per the release.
“Reimagining Gap’s classic icons through Cult Gaia’s lens has been an amazing journey,” Hekmat said. “The collaboration brought together Gap’s classics and everyday wearability with Cult Gaia’s sculptural and artistic approach, merging our two distinct creative forces.”
2024 has been a year of collaborations for the Gap brand.
Last month, Gap collaborated with Disney on a line of 1990s-inspired collegiate pieces. It additionally launched collections with Madhappy, womenswear brand Dôen, and London-based skatewear brand Palace.
Also this year, Gap Inc. appointed Zac Posen as creative director across all of its apparel brands and chief creative officer of its Old Navy banner.
via https://www.aiupnow.com
Laurel Deppen, Khareem Sudlow
