WooCommerce is the open-source plugin from Automattic that transforms a WordPress website into an ecommerce store. WooCommerce‘s many extensions provide additional tools and features.
Here is a list of essential extensions for WooCommerce to customize, manage, and grow a store. Some extensions are from WooCommerce directly, and others are from third-party developers. All are free to install but may require a subscription or fee afterward.
Essential WooCommerce Extensions
AutomateWoo brings automation tools to grow and manage a store. Create triggers, rules, and actions within WooCommerce. Build advanced logic so rules only trigger in certain situations, and define customizable actions when workflows are triggered. Price: $159 per year.
AutomateWoo
Yoast WooCommerce SEO helps increase the Google search visibility of a store and products. Automatically optimize your sitemap. Get search-engine-optimization recommendations for your product content and category pages for the best online results. Includes access to the Ecommerce SEO course in Yoast’s Academy. Price: $79 per year.
WooPayments from WooCommerce is an extension for accepting credit and debit cards and localized methods. Buy-now pay-later options Klarna, Afterpay, and Affirm are now available. Price: Free.
LiveChat for WooCommerce is a customer support tool for a store, as well as WhatsApp, Instagram, and Messenger. Engage shoppers using the automated chat invitations feature while they browse with coupons, deals, and announcements. Price: Free to install. Requires a third-party subscription.
LiveChat for WooCommerce
WooCommerce Tax automatically calculates sales tax upon checkout. Calculate how much sales tax to collect for orders by city, country, and state. Price: Free.
Product Recommendations is an advanced tool to offer upsells and cross-sells. Build intelligent engines that generate automated recommendations. The algorithm analyzes orders to discover meaningful recommendations and adapts to new trends and seasonal patterns. Deploy in-depth analytics to measure a campaign’s impact. Price: $99 per year.
Smart Coupons is a tool for running discounts and promotions automatically. Create advanced discount rules such as bulk discounts, dynamic pricing, percentage discounts, product-based discounts, tiered discounts, and time-based discounts. Price: $129 per year.
B2B for WooCommerce enables the optimization for wholesale customers. Define user roles and modify product visibility accordingly. Create and run a quotation management system. Adjust pricing for individual customers, user roles, and quantity levels. Add discounts on the cart level, in percentage or fixed amounts, and on total quantity or amount. Allow all or selected user roles to claim tax exemption. Restrict shipping methods or payments by those roles. Price: $179 per year.
B2B for WooCommerce
Google for WooCommerce syncs a WooCommerce product feed to the Google Merchant Center. Product listings automatically update with real-time prices, promotions, inventories, and details. Promote your products across Google, including search, Shopping, and YouTube. Price: Free.
Google Analytics for WooCommerce enables performance tracking on the leading analytics platform. Learn which of your store’s channels — search, social, ads, email — drive the most traffic. Track users from a product page to checkout. Compare traffic and transactions across projects. Identify shoppers’ needs by monitoring the pages they land on from search engines. Price: Free.
Jetpack for WooCommerce offers tools to enhance the security and performance of a WooCommerce store. Run automated malware scanning, authenticated customer logins, and brute force attack prevention. Utilize real-time backups to keep sales transactions and data safe. One-click restore enables reversions to any point. Jetpack provides at-a-glance data on orders, trends, and traffic in a centralized dashboard. Price: Free.
Facebook for WooCommerce connects a store to its existing Facebook page, Meta Business Manager, and Meta Pixel to reach prospects across Facebook and Instagram. Create Meta ads directly on WooCommerce — design an ad and set the targeting. Enable Meta Pixel and Conversion API (CAPI) to increase ad performance and improve measurement. Price: Free.
Facebook for WooCommerce
USPS Shipping Method for WooCommerce accesses the United States Postal Service’s API for domestic and international shipping rates. Show customers accurate rates automatically — for individual packs or the built-in box packer. Price: $109 per year.
JetPack CRM is a customer relationship management application for small and medium-sized businesses. Collect leads, create quotes, capture orders, and generate invoices to send directly to your contacts. Develop relationships via email and automation tools. See your team’s interactions with each contact and a performance snapshot on the sales dashboard. Price: Free to install. Requires a third-party subscription.
Back In Stock Notifications for WooCommerce lets you send automated emails to shoppers when their desired products are restocked. Turn sold-out products into waitlists anyone can join. Recover lost sales and build customer loyalty. Price: $59 per year.
Vimeo for WooCommerce provides tools to create, upload, and embed videos. Publish product videos to your WooCommerce storefront or share video ads to social media. Build videos with customizable templates using existing images and videos, or use Vimeo’s stock library and music options. Automate product videos from your page assets. Price: Free to install. Requires a third-party subscription.
Vimeo for WooCommerce
Min/Max Quantities lets you set minimum and maximum quantity rules. Specify lower and upper limits per product or order. Require products or categories to be purchased in predefined quantities and multiples. Exclude individual products from order rules. Price: $49 per year.
Product Add-Ons allows merchants to offer special options such as gift wrapping or personal engravings via text boxes, dropdowns, text areas, checkboxes, custom price inputs, and even sample images. Collect customers’ customization details at checkout without needing to follow up. Price: $79 per year.
Product Bundles facilitates offering related products together. Offer bulk discount packages, personalized product bundles, and assembled products. Create physical, virtual, or downloadable bundles. Group simple, variable, and subscription products. Recommend optional items and let shoppers choose the quantities. Price: $79 per year.
WooCommerce Memberships is a subscription system tied to your store. Sell standalone memberships, grant access to a membership as part of a product purchase, or assign memberships manually in an invite-only members area. Drip content over time to schedule when members have access. Price: $199 per year.
WooCommerce Memberships
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Sig Ueland, Khareem Sudlow
