#SmallBusiness This audio is auto-generated. Please let us know if you have feedback. Dive Brief: There is a renewed confidence in creativity among global chief marketing officers, with 83% believing that creative ideas can transform ...
Wednesday, August 7, 2024
Tuesday, April 30, 2024
Influencers sway consumers but authenticity loses some clout, study says
#SmallBusiness Dive Brief: Nearly half of all consumers (49%) make daily, weekly or monthly purchases because of influencers, according to new research from Sprout Social. Moreover, trust is on the rise, with 30% saying they trust influencer...
Tuesday, December 13, 2022
Lord & Taylor is latest to set up retail media network
#SmallBusiness Dive Brief: Lord & Taylor is partnering with InMobi Commerce to set up a retail advertising network, the martech company said in a release. The media network will be a full-funnel platform that will include shoppable videos that...
Monday, December 5, 2022
New Balance unites Snap’s AR, voice tech to offer gifting advice
#SmallBusiness The gifting concierge lens lets users verbally answer questions about gift recipients and watch an unboxing experience to see recommendations. via https://www.aiupnow.com Aaron Baar, Khareem Sudlow ...
Monday, October 10, 2022
How Gen Z breaks marketing’s cultural mold
#SmallBusiness This audio is auto-generated. Please let us know if you have feedback. As the first generation to grow up with the internet everywhere and easily at its fingertips, Gen Z lives in a world where even those with the most nich...