#SeoTips Product category pages target high-volume search queries. Optimizing those pages for organic search rankings can be difficult, as they are usually dynamically generated based on available inventory. Here’s how to improve the organic r...

#SeoTips Optimizing a site for organic search rankings involves identifying the best-performing pages, missed opportunities, and areas of improvement. The process typically requires aggregating page and query data on multiple spreadsheets. Exp...

#SeoTips Google Search Console is among the most helpful free tools for search engine optimization. GSC‘s popular “Performance” section shows a site’s rankings, sources of organic clicks, and other info, such as: Highest-traffic pages, Best-p...

#SeoTips I’ve addressed AI-driven tools that convert text into images, video, and audio. But equally handy are tools that do the opposite: generate text from images. The benefits include: Accessibility for visually impaired users, Enhanced se...

#SeoTips HTML headings such as H2 and H3 are powerful ranking signals to search engines. Their importance is increasing because Google’s featured snippet algorithm looks for sections of a page to answer a query. Headings help Google better und...

#SeoTips Syndicating content to other platforms can generate more views and increase a brand’s visibility. Popular syndication platforms include Medium, Substack, and LinkedIn. Many established media outlets allow the placement of quality and ...

#SeoTips Google launched its disavow tool in 2012 to help websites exclude incoming links from affecting organic rankings. At the time, Google was fighting “link spam,” the practice of obtaining low-grade links and link-building tactics. Googl...

#SeoTips Optimizing for organic search now requires knowing which queries trigger AI Overviews and the URLs those summaries reference. Neither metric — queries or citations — is easily identified because Overviews appear only for logged-in use...

#SeoTips Google’s search results are highly personalized. Varying levels of personalization exist for each query based on: Search history, Interaction (clicks) history, Search Console properties of searcher, Location, Browser settings (e.g., ...

#SeoTips Google releases updates to its search algorithm seemingly nonstop. Each release typically lowers organic rankings for many sites. Hence keeping an eye on those updates and their impact is essential for evolving optimization strategies...

#SeoTips Artificial intelligence is upending Google Search. Merchants who rely on organic search traffic must track a nonstop flow of changes and updates to maintain performance. Search Console is the most reliable tool because it uses Google’...

#SeoTips Google’s Gemini has launched extensions that integrate with external platforms. Its YouTube extension is live and available for activation in the Gemini settings behind the “Extensions” tab. The extension lets users search and summari...

#SeoTips Google extended Search Generative Experience last month beyond Labs, its testing program. A limited number of searchers now see AI snapshots in results regardless of whether they signed up. Many observers believe it’s the first step t...

#SeoTips Social media posts containing images and videos generate more engagement than text alone. The reasons are two-fold. First, social platforms prioritize visual content over text in feeds. Second, visual updates attract attention and thu...

#SeoTips Remote teams and virtual meetings are commonplace post-Covid. Reviewing meeting recordings for takeaways and action items used to take hours. No more. AI has made this process much easier. Here are six AI tools for creating meeting no...