Scaling an ecommerce business requires insights into the market, consumers, and products. In this post, I’ll address each aspect and how data can help. Market An understanding of selling platforms, consumer trends, and competition is critical. F...

Choosing marketing channels is only the first step in digital advertising. Equally important is assigning a budget and then managing the spend based on performance. In this post, I’ll provide a framework. Considerations Capping the daily spend h...

This post will offer a framework for identifying, tracking, and visualizing key performance indicators. It applies to all company sizes — big and small. Start by establishing the most important metrics for your business. KPIs for Ecommerce First,...

#google #aiupnow Marketing attribution is the process of identifying sources or channels that led to the desired outcome, such as a sale or a subscription. Attribution can become complicated when multiple channels contribute. For example, a cons...