#SeoTips Christmas is the culmination of December holidays for retail marketers, but little-known occasions can attract shoppers, too. Content marketing is the art of creating, publishing, and promoting articles, podcasts, and videos to attrac...
#SeoTips Google Shopping’s generative AI makeover is a reality check for ecommerce marketers heading into the 2024 holiday gift-giving season and beyond. Google launched the transformed version of Google Shopping to U.S. consumers on October 1...
#SeoTips Generative artificial intelligence has the potential to transform businesses in two key ways: automating operations and growing revenue. While much of the focus in 2024 remains on operational improvements, the next generation of AI to...
#SeoTips Merchants squander search-engine opportunities when they publish bare-bones product detail pages. The practice of ranking a product page on organic search results is nuanced and detailed. While one could focus on dozens of technical a...
#SeoTips Much is made of generative artificial intelligence’s impact on search, content, and processes, but it’s also a potent coding tool that could help ecommerce businesses of all sizes. While they have yet to transform a novice into a mast...
#SeoTips Get ready for a short and competitive 2024 Christmas shopping season as mobile devices, the election, email, and social commerce take center stage. What follows are five holiday-shopping predictions, input from AI, and a report card o...
#SeoTips Content marketers need new ideas every month for articles, videos, and podcasts that will keep their websites and social media profiles busy and engaged. Content marketing is the act of creating, publishing, and promoting content to a...
#SeoTips Dropshipping is a good way to source products without much investment. Unfortunately, this seemingly turn-key model has little barrier to entry and thus attracts many competitors with razor-thin margins and no clear way to differentia...
#SeoTips Content marketers seeking article or video ideas in August 2024 can commemorate the National Basketball Association and Alfred Hitchcock or recognize parents, celebrants, and challenge seekers. Content marketing is the act of creating...
#SeoTips What if there was a simple formula ecommerce marketers could follow to improve conversions from digital ad campaigns? It turns out there is. MECLABS Institute is a research firm devoted to understanding how folks make decisions, such ...
#SeoTips Google Ad Manager has quietly published documentation for a beta version of an advertising tag for email newsletters. Email ads are cookie-proof. They do not depend on third-party tracking cookies for targeting. The end of tracking co...
#SeoTips Businesses looking for more traffic and sales turn to marketing. This checklist of potent marketing tactics is a starting point for success. Search Engine Optimization Search engine optimization communicates a page’s purpose and relev...
