#SeoTips Christmas is the culmination of December holidays for retail marketers, but little-known occasions can attract shoppers, too. Content marketing is the art of creating, publishing, and promoting articles, podcasts, and videos to attrac...

#SeoTips Google Shopping’s generative AI makeover is a reality check for ecommerce marketers heading into the 2024 holiday gift-giving season and beyond. Google launched the transformed version of Google Shopping to U.S. consumers on October 1...

#SeoTips Generative artificial intelligence has the potential to transform businesses in two key ways: automating operations and growing revenue. While much of the focus in 2024 remains on operational improvements, the next generation of AI to...

#SeoTips Merchants squander search-engine opportunities when they publish bare-bones product detail pages. The practice of ranking a product page on organic search results is nuanced and detailed. While one could focus on dozens of technical a...

#SeoTips Much is made of generative artificial intelligence’s impact on search, content, and processes, but it’s also a potent coding tool that could help ecommerce businesses of all sizes. While they have yet to transform a novice into a mast...

#SeoTips Get ready for a short and competitive 2024 Christmas shopping season as mobile devices, the election, email, and social commerce take center stage. What follows are five holiday-shopping predictions, input from AI, and a report card o...