#SeoTips Christmas is the culmination of December holidays for retail marketers, but little-known occasions can attract shoppers, too. Content marketing is the art of creating, publishing, and promoting articles, podcasts, and videos to attrac...
Saturday, November 2, 2024
Sunday, October 20, 2024
New Google Shopping Is an SEO Reality Check #Ecommerce
#SeoTips Google Shopping’s generative AI makeover is a reality check for ecommerce marketers heading into the 2024 holiday gift-giving season and beyond. Google launched the transformed version of Google Shopping to U.S. consumers on October 1...
Sunday, October 13, 2024
Report: Gen AI to Transform Operations, Revenue #Ecommerce
#SeoTips Generative artificial intelligence has the potential to transform businesses in two key ways: automating operations and growing revenue. While much of the focus in 2024 remains on operational improvements, the next generation of AI to...
Sunday, September 29, 2024
SEO for Ecommerce Product Pages #Ecommerce
#SeoTips Merchants squander search-engine opportunities when they publish bare-bones product detail pages. The practice of ranking a product page on organic search results is nuanced and detailed. While one could focus on dozens of technical a...
Sunday, September 8, 2024
GenAI Is a Potent Ecommerce Coding Tool #Ecommerce
#SeoTips Much is made of generative artificial intelligence’s impact on search, content, and processes, but it’s also a potent coding tool that could help ecommerce businesses of all sizes. While they have yet to transform a novice into a mast...
Sunday, August 25, 2024
5 Predictions for the 2024 Holiday Shopping Season #Ecommerce
#SeoTips Get ready for a short and competitive 2024 Christmas shopping season as mobile devices, the election, email, and social commerce take center stage. What follows are five holiday-shopping predictions, input from AI, and a report card o...