#SeoTips To Dean Pohlman, long-term business success stems from a purpose. His is to help men improve their health and fulfillment through fitness and personal connections. That’s the mission of Man Flow Yoga, the company he founded in 2012, w...

#SeoTips In late 2020 I interviewed a developer who had launched a Shopify app to send manual text messages to cart abandoners. Eighteen months later we spoke again, this time to discuss his sale of that company and purchase of another, an app...

#SeoTips I’ve interviewed hundreds of entrepreneurs for this podcast. Most are problem solvers and optimists, confident in their ability to fulfill a need. Take Lloyd Armbrust. He’s an editor turned software founder, having launched OwnLocal, ...

#SeoTips Scaling down a business is not as fun as scaling up. The issues might be similar, but the process is different. The last two years have been tough for Beardbrand, my D2C men’s grooming company. I’ve described our challenges repeatedly...

#SeoTips To Nik Sharma, companies that pursue short-term profits at the expense of branding face long-term hurdles. They often rely on advertising to gain sales and then struggle when the cost becomes prohibitive. His agency, Sharma Brands, co...

#SeoTips Last year my company, Beardbrand, was sued for alleged violations of New York laws similar to the  Americans with Disabilities Act. The claim was frivolous. It’s not in my nature to settle a bogus claim, so I hired Mark Berkowitz, a N...

#SeoTips David Heinemeier Hansson is the creator of the Ruby on Rails software framework, the co-founder of Basecamp, an investor in multiple tech startups, a race car driver, and a family man with children. He’s a modern-day polymath. Yet his...

#SeoTips I host “Ecommerce Conversations” while running Beardbrand, my direct-to-consumer provider of men’s grooming supplies. Periodically I’ll divert an episode to share the details of my business in the hope it helps others. I’ve done that ...

#SeoTips Braxton Manley first appeared on the podcast in 2021. As a college student, he had launched Braxley Bands, a maker of Apple Watch bands. Last year he returned with an update on that business after operational and sales challenges. He’...

#SeoTips The reality of post-pandemic ecommerce has been tough for many direct-to-consumer merchants. Take Molson Hart. His company, Viahart, makes innovative educational toys and sells them on Amazon, Walmart, and other marketplaces. The last...

#SeoTips Barry Hott is a longtime Facebook advertising consultant. He says first reactions to an ad largely determine its performance. He advises merchants to create ugly ads, those that people won’t skip over. “I’m the Ugly Ads Guy,” he told ...

#SeoTips Corey Wilks is a clinical psychologist turned business coach. He helps entrepreneurs and creators improve their mindset and overcome self-imposed obstacles. He says a common obstacle is overthinking a problem. Others involve perfectio...

#SeoTips Natalie Mounter is a stay-at-home mom and entrepreneur. Her company, Totally Dazzled, sells craft supplies for weddings and creative projects. She says the business has prospered due to other stay-at-home moms — her employees and affi...

#SeoTips Bill D’Alessandro is a 14-year ecommerce owner. Natural Dog Company, an omnichannel seller of canine health products, is his eighth brand. “My niche is acquisition entrepreneurship,” he told me. “I’ll buy a small brand, grow it, impro...

#SeoTips Shahzad Chagani runs operations for PE Energy, a Houston, Texas-based supplier of industrial equipment and supplies. The company collects leads online from worldwide B2B buyers and relies on its Columbia-based sales team to convert th...

#SeoTips Matt Ragland is a 10-year email marketer, first at ConvertKit and now at Good People Digital, the Nashville-based agency he launched in early 2023. His approach to superior email performance is storytelling. He told me, “Brands that e...