#SeoTips To Dean Pohlman, long-term business success stems from a purpose. His is to help men improve their health and fulfillment through fitness and personal connections. That’s the mission of Man Flow Yoga, the company he founded in 2012, w...

#SeoTips In late 2020 I interviewed a developer who had launched a Shopify app to send manual text messages to cart abandoners. Eighteen months later we spoke again, this time to discuss his sale of that company and purchase of another, an app...

#SeoTips I’ve interviewed hundreds of entrepreneurs for this podcast. Most are problem solvers and optimists, confident in their ability to fulfill a need. Take Lloyd Armbrust. He’s an editor turned software founder, having launched OwnLocal, ...

#SeoTips Scaling down a business is not as fun as scaling up. The issues might be similar, but the process is different. The last two years have been tough for Beardbrand, my D2C men’s grooming company. I’ve described our challenges repeatedly...

#SeoTips To Nik Sharma, companies that pursue short-term profits at the expense of branding face long-term hurdles. They often rely on advertising to gain sales and then struggle when the cost becomes prohibitive. His agency, Sharma Brands, co...

#SeoTips Last year my company, Beardbrand, was sued for alleged violations of New York laws similar to the  Americans with Disabilities Act. The claim was frivolous. It’s not in my nature to settle a bogus claim, so I hired Mark Berkowitz, a N...