#Tech Google is launching programmatic ad buying for Web Stories in open beta. Until now, Story Ads could only be direct sold by publishers via Google Ad Manager. Story Ads can be sold programmatically by all publishers using Ad Manager and AdSe...

#Tech “Don’t wait to see if Google makes moves into your vertical,” says Areej AbuAli, “It’s one thing to be optimizing for your own website, but then it’s another to be thinking, ‘Well, how do I compete with the SERPs? Maybe it’s not enough tha...

#Tech Facebook Ads bugs unnerve advertisers Last week, more bugs beset a wide number of advertiser accounts and ads, causing temporary ad disapprovals and accounts being disabled. “This is the second widespread bug that we’ve seen impact Facebo...

#Tech Snapchat’s North America ARPU shoots up Snapchat reported revenues increased 52% year-over-year to $679 million and average daily active users (DAUs) increased by 18% year-over-year to $249 million for the third quarter of the year. One st...

#Tech TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video...

#Tech Along with updates for merchants’ holiday Shopping campaign efforts, on Thursday, Google announced consumer-facing updates in Shopping that retail marketers should pay attention to — particularly as it relates to the importance of pricing a...