#Tech After a three-month hiatus, we’re back! There were lots of really good questions, but this one from Phil of Trumbull stood out: “What is the average amount companies take for running a PPC campaign?” Account management fees vary greatly;...

#Tech Budgets can be tough to set, especially in new campaigns. Setting the budget too high or low can lead to wasted spend, machine learning issues, and other account performance hiccups. That’s why we’re going to spend this Ask the PPC column ...

#Tech All modern ad platforms now factor machine learning into their algorithms. Managing successful campaigns requires an understanding of the machine learning in each ad network. This Ask the PPC question, from Chhote Lal in New Delhi, is an i...

#Tech When most PPC professionals think about Microsoft Advertising (Bing Ads for the holdouts among us), paid search is the default. You might remember shopping but too often, the youngest (and in my opinion, the most promising) channel – the A...

Here's how you can measure the success of your paid search campaigns with or without conversion data.The post How to Measure Success in PPC Campaigns With & Without Conversion Data via @navahf appeared first on Search Engine Journal. by: Navah Hop...